Win Customers with Every Interaction!

Willie’s Way: 6 Secrets for Wooing, Wowing and Winning Customers and Their Loyalty

by Phillip Van Hooser Willie’s Way is unlike any other customer service book you’ll read. Most people don’t think of a cabdriver as a role model for great customer service. But Phil Van Hooser’s account of his experience with Willie proves that great customer service can be delivered even in the most difficult circumstances. This engaging and entertaining book translates Willie’s commonsense approach to customer satisfaction into practical applications you can apply in any customer relationship! The methods Willie employed work:

• with internal or external customers
• for novice or seasoned employees
• and in retail, banking, call center or other challenging customer service circumstances.

If you’re on the frontline or you are managing the customer service function, you will be a different kind of service professional once you’ve learned the customer satisfaction secrets in Willie’s Way! Discover a step-by-step process:

• • • to woo customers so they come back again and again
    • to wow customers so they tell their friends about you
    • to win customers’ long-term business by exceeding their expectation
    • to apply Willie’s techniques to your own enterprises to build lasting customer loyalty.

What Readers Are Saying

…the book was fantastic! My goal is to have a staff full of Willies. When that happens, I will really have something special here!

Steven K. General Manager

Van Hooser absolutely hit’s the bulls-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh new insights in the pages of this brilliantly written gem.

Richard K. Director of Sales Training, North America